Good question.
The only right answer is: Results. Measurable, accountable, trackable results for every piece of marketing.
After graduating from Michigan State University, I set out to join in my fathers line of work — sales. After a few months of door-to-door sales, I decided that I was great at what I did. The problem was that there are only so many hours in the day and I couldn’t be everywhere I wanted to be at once. Fortunately, my father was a salesman for IBM which meant I had a computer in my hands ever since I can remember.
As the years went on, I honed my skills as a salesman. More importantly, I have honed those skills to give me the power to reach more people than ever before with marketing online. Essentially salesmanship online, Internet marketing is about reaching unique niches that were totally unavailable before the Internet’s inception.
Niches that were never before available, like the eclectic 1997 Jeep Grand Cherokee Engine Mod forums, or tiny meeting places online for at-home beer makers to talk about their favorite recipes, the Internet has increased the world’s ability to find and market to specific groups of people.
After logging thousands of hours online, I have successfully helped others and myself enter markets with ultra-hungry customers, waiting to buy our entire product list.
Now, with the introduction of Social Media and other unique Web 2.0 tools, I have created a formula that will help any business reach their goals of attaining new customers and increasing their profit margins.
One of the biggest and most important breakthroughs in online marketing is the ability to test and track every single nuance of a marketing campaign, allowing a maximum return on investment.
I’m a strict metrics guy. If I can increase ROI by spending more time in one place or less in another, I do it. The only corners I cut are to save time and to maximize profits. You will find me tobe on time, responsive, and easy to communicate with as business partners.
Please contact me at Casey@AnnArborMarketing.com or call my direct line, (231) 920-1254 if you’re eager to maximize your ROI for your time and your business.
