You’re interested in results, not a cute ad that is going to make people giggle, right? You want rainmakers, not money-suckers. Good news — Search Engine Marketing is your key to finding mile-deep niches that are begging for your services, with their wallets in hand!
What is Search Engine Marketing?
Search Engine Marketing is the natural evolution of direct response marketing, online. Check out this definition of direct response marketing:
Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly.
Google, Yahoo! and Bing are the big players in Search Engine Marketing. Each offers the ability to advertise directly on their search results, like in the image to the right. 
This image came from the right side of Google.com, when I searched for “NorthFace Womens Jacket”. Notice that the ads are exactly what I’m looking for?
This is the beauty of Search Engine Marketing; you’re literally able to talk to the exact conversation someone is having in their head when they are looking to purchase a specific product. If you were advertising only in magazines, you would have to rely on the demographics of who usually buys the magazine in order to guess if your ad would be successful enough to run.
Another thing you can do in Search Engine Marketing is test. This is the single biggest benefit for advertising online — the speed and accuracy of testing your ads, offer, price, and any other variable. Using state-of-the-art testing systems, you are now able to know if one ad out-performs another — in a fraction of the time it would have taken in a magazine! Just think — an ad for a magazine needs to be sent to the ad department at least 10 days before printing, then it’s sent out, then you wait for your results. If you want to change an element, you have to wait until the next publication!
With Search Engine Marketing, you can literally know what variation of headline, offer, price and design will bring in the most sales in less — way less — time than any other medium.
Search Engine Marketing is more than just text ads. It encompasses image ads, like those on YouTube, eHow, and millions of other high-traffic sites, and video ads. Video ads are catching the eyes of marketers as the average Internet-user is able to surf with high speeds. This means more places to put your message, and more opportunities to get a result you can take to the bank.
Beyond Google, Yahoo! and Bing, there are even more ways to advertise. AdBrite, AdEngage, Adster, and a bucket-full of other providers allow you to put your offer in front of an exact demographic and measure it’s effectiveness simply and easily.
Why do I need Search Engine Marketing?
If you’re selling a physical product, an electronic download, or you just want to get people into your brick-and-mortar business and buy, then you need to market with the Search Engines. With new tricks and techniques being release every month, you’re ability to directly market to the exact niche and demographic has never been easier, or more important.
With a guaranteed tracking plan, you will never waste money on a campaign that isn’t bringing you in big return. You need to start advertising online now, or your competition will!
To schedule your free consultation, please send an email to Casey@CaseyStanton.com or fill out the form at the bottom of the Contact page.
