When most people think Social Media, they think Facebook, Twitter and YouTube. Maybe they’re thinking of getting a Twitter account and putting out a few tweets, hoping that thousands of people will follow them overnight and they’ll see a huge increase in sales.
The truth is, Social Media can be a great vehicle for advertising and creating strong relationships with customers. But the biggest problem that most people face with Social Media is the inability to see if there is a guaranteed return on investment.
Some companies invest an overload of man-hours into setting up catchy Facebook groups, sending out enticing Twitter tweets, or uploading fun videos on YouTube, but they don’t monitor the response correctly.
… was it the tweet or the Facebook update that brought in the sales?
Tracking every part of your marketing plan is of utmost importance.
If you are interested in using Social Media to create a better relationship with your customers, answer their personal questions and hesitations to buy, sell more products, or brand your company, then you have to ask yourself one big question:
Is my product/service really good?
Now, like never before, people are able to create a firestorm of good, or bad, press about a company or a product. Bloggers team up against the giant they could never face before, and are winning. When a company releases a bad product and people get wind of it, they immediately inform everyone else.
If your product sucks, you stand no chance on Social Media.
If your product brings about a favorable outcome, one that the consumer needs, and it follows through by being high quality and a great value, you will do amazingly well on Social Media.
I invite you to a free consultation to see if we can come up with a Social Media strategy to increase your sales, image, or branding.
Contact me today at (231) 920-1254, or by email at Casey@AnnArborMarketing.com
Your Free Consultation will answer all of your questions, and we can see if Social Media is a good strategy for your company.
